After completing a specialized degree in fashion and apparel marketing, Dany worked in the leather goods sector for five years in Paris. His work involved both creative duties and extensive international marketing for various brands.

In 1998, he decides to shift his sales skills to the media and publishing area. For the first seven years his work involves the sale and preparation of country dossiers for several publications linked to the French government and the Paris Chamber of Commerce.

In 2005, after the sale of his business, he sets up another company with two associates and develops the advertising business for various international organizations, including the OECD, UNESCO and the French Ministry of Foreign Trade, among others.

Over the course of his almost fifteen years in advertising and marketing, Dany has developed a unparalleled network of connections within Fortune 500 companies in France, Switzerland, Belgium, Canada and other francophone countries. He has travelled extensively for over thirty country dossiers for various publications.